What to buy in Hanoi
Hanoi shopping offers a wide variety of things to bring home — from handcrafted souvenirs and fashionable clothing to home décor, tea, and local snacks. Whether you’re hunting for something stylish, practical, or deeply cultural, the city’s mix of street vendors, boutiques, and malls makes it easy to find something that fits your taste and budget.
Souvenirs
Hanoi is full of souvenir options, from embroidered textiles and conical hats to lacquerware and printed tote bags. If you’re looking for gift ideas or cultural keepsakes, read our next section.
Clothes & Fashion
Clothes shopping is popular in Hanoi thanks to low prices, fast-changing trends, and easy access to factory-made or surplus stock. Many travelers are curious whether global brands like Nike or Zara are cheaper here — and while some branded items are available, they’re often knockoffs or not significantly cheaper. Hanoi also has a huge market for unbranded fashion, especially youth-oriented styles, but sizing tends to run small and may not suit all body types.
Electronics
Vietnam is generally not a good place to buy electronics. Prices are similar to or higher than Western countries, and the risk of buying fake or outdated products is real — especially in local phone shops and markets. Warranties are often limited or not honored internationally, and consumer protections aren’t as strong, so unless you know what you’re doing, it’s best to avoid buying electronics in Hanoi.
Jewelry & Accessories
Silver jewelry is widely sold in Hanoi, especially around Hang Bac Street in the Old Quarter. You’ll find everything from modern designs to more ethnic-inspired or handmade pieces. Shops like Huong’s Jewelry offer more polished collections, but in general, be cautious of inflated prices or tourist markups — especially when buying gemstones or pearls.
Lacquerware, Textiles & Decor
Vietnamese lacquerware is a popular souvenir, and Hanoi is one of the best places to buy it — from affordable market items to premium goods at boutiques like Hanoia. You’ll also find beautifully woven textiles, embroidery, and handmade home decor in shops across the city. We’ll cover specific places to find these in later sections.
Local Snacks & Tea
Edible souvenirs are easy to find and fun to take home. Hanoi is known for lotus tea, but you can also pick up other types of green tea, herbal blends, chili sauces, dried fruits, and regional spices. You’ll find these in local markets like Dong Xuan, specialty stores, or even supermarkets with well-packaged products ready for travel.
Souvenir shopping in Hanoi
Hanoi is one of the best places in Vietnam to shop for souvenirs, with everything from traditional handicrafts to quirky, modern designs by local artists. If souvenirs are your main focus, we recommend checking out our dedicated Hanoi Souvenirs guide, which includes dozens of item ideas and where exactly to buy each one.
Souvenir ideas
- Embroidered textiles – pillowcases, table runners, wall hangings
- Lacquerware – trays, boxes, and tea caddies in elegant finishes
- Conical hats – lightweight, iconic, and practical
- Silk scarves – soft and colorful, often hand-embroidered
- Bamboo goods – baskets, chopsticks, fans, and decorative items
- Coffee & tea – Vietnamese robusta, lotus tea, herbal blends
- Illustrated prints – art from local creatives, especially at Tired City
- Ethnic handicrafts – bags, jewelry, and woven goods from northern minorities
Best places to buy souvenirs
- Hang Gai Street – silk products, tailored clothing, embroidery
- Dong Xuan Market – budget-friendly, wide variety in one place
- Collective Memory – curated shop with cultural, design-forward items
- Tired City – original art, stationery, and wearable prints
- Tan My Design – upscale store for handmade embroidery, lacquer, and decor
Best shopping streets in Hanoi
Many streets in Hanoi’s Old Quarter are still named after the goods historically sold there — and many still follow those traditions today. While some areas now lean touristy or trend-driven, others maintain a mix of local culture and everyday commerce. Below are the most interesting shopping streets worth exploring during your visit.
1. Hang Gai – “Silk Street”
Hang Gai is one of Hanoi’s most famous shopping streets, lined with silk boutiques, tailor shops, and art galleries. It’s a good place to get custom-made clothing, silk scarves, and embroidered items — though prices vary, and some shops cater more to tourists than locals.
2. Hang Bac – “Silver Street”
Hang Bac has a long tradition of silversmithing and is still a go-to spot for silver jewelry and accessories. You’ll find everything from traditional Vietnamese designs to more modern styles, with a mix of small family-run shops and updated storefronts.
3. Hang Dau – “Shoe Street”
Hang Dau is packed with shops selling shoes of all kinds — sandals, sneakers, stilettos, and more. Expect many knock-off brands and factory seconds at low prices, though most stock runs small and is made for Vietnamese sizing.
4. Hang Dao – Streetwear & Cheap Fashion
This street is a hub for inexpensive fashion, including clothes, bags, and accessories from local and imported sources. It’s especially busy in the evenings and on weekends when part of it becomes the Hanoi Night Market.
5. Nha Tho Street & Around Hoan Kiem
Tucked behind St. Joseph’s Cathedral, this area has a more boutique feel. You’ll find independent fashion stores, handmade accessories, and small cafés — a quieter contrast to the chaos of the Old Quarter.
6. Xuan Dieu / Tay Ho Area
Located in Hanoi’s expat-heavy Tay Ho district, Xuan Dieu Street features a growing number of lifestyle shops, local designers, and sustainable fashion brands. Places like Humanity Hanoi offer curated collections from ethical Vietnamese and Southeast Asian labels — ideal for those looking for higher-quality, socially conscious shopping.
Best shopping malls in Hanoi
If you’re looking to escape the heat, find international sizes, or enjoy shopping with modern comforts, Hanoi’s malls offer a welcome change of pace. You’ll find global brands, food courts, cinemas, and even ice rinks — often paired with air-conditioning and clean facilities that are a relief after exploring Hanoi’s busy streets.
1. Trang Tien Plaza
Located near Hoan Kiem Lake, Trang Tien Plaza is Hanoi’s most upscale shopping center, housed in a colonial-era building with grand architecture and marble floors. While most shops cater to luxury shoppers — think Dior, Cartier, and Rolex — it’s still worth a stroll, especially if you’re exploring the French Quarter nearby.
2. Vincom Center Ba Trieu
One of the most central malls in Hanoi, Vincom Center Ba Trieu has a convenient downtown location and a mix of mid-range fashion, electronics, beauty, and lifestyle stores. It’s a good all-round option if you want to shop, eat, or catch a movie without venturing too far from the city center.
3. Vincom Mega Mall Royal City
Royal City is a vast underground complex located in Thanh Xuan District, famous for its over-the-top entertainment options. In addition to hundreds of shops, it features Southeast Asia’s largest indoor water park, an ice skating rink, cinema, food court, and kids’ play zones — making it especially popular with families.
4. Vincom Mega Mall Times City
Times City offers a similar mega-mall experience in Hai Ba Trung District, anchored by an underground shopping area beneath a large residential complex. In addition to retail stores, it’s home to a large aquarium, modern cinema, and numerous restaurants — ideal for rainy days or low-key outings near the southeast part of Hanoi.
5. Lotte Mall West Lake Hanoi
Opened in 2023, this modern shopping complex in Tay Ho District has quickly become a favorite for its clean design, high-end stores, and wide range of dining options. The mall includes international brands, a large cinema, and rooftop dining areas with views over West Lake — making it a good option for both shopping and leisure.
6. Aeon Mall Long Bien
Located across the Red River, Aeon Mall Long Bien offers a spacious, Japanese-style shopping experience with a wide mix of local and international brands. While it’s a bit far from the Old Quarter, it’s well-loved by Hanoi families for its reliable food court, clean layout, and fun extras like a kids’ play area and mirror maze.
Best markets for shopping in Hanoi
Hanoi’s markets offer more than just groceries — they’re vibrant places to experience the city’s energy, find bargain deals, and shop like a local. From early-morning flower hauls to chaotic late-night stalls, these markets are where you’ll find everything from clothes and souvenirs to fabrics and fresh snacks.
1. Dong Xuan Market
Located at the edge of the Old Quarter, Dong Xuan is Hanoi’s largest and most iconic indoor market. It’s noisy, crowded, and not exactly beautiful — but if you’re after bulk textiles, souvenirs, knock-off fashion, or Vietnamese household goods, this is where everything comes together under one roof.
2. Hanoi Weekend Night Market
Running from Friday to Sunday evenings along Hang Dao and Hang Ngang Streets, this walking-only night market is packed with souvenir stalls, accessories, T-shirts, and snacks. It’s busy and touristy, but still worth a visit for the lively atmosphere and some fun browsing (just keep an eye on your belongings).
3. Hom Market
Hom Market is a must-visit for anyone interested in textiles or custom tailoring. The first floor is packed with fabric rolls of every color and pattern, while the second floor has a decent food court offering local Vietnamese dishes. It’s more functional than photogenic — but a paradise if you’re into fabrics.
4. Nha Xanh Market
This student-favorite market in Cau Giay District is known for ultra-cheap fashion, accessories, and school supplies. It’s off the tourist radar and not particularly scenic, but a fun detour if you want to see where young Hanoians shop on a budget. Evenings bring out street food stalls and more bustle.
5. Phung Khoang Market
Popular among university students and expats, Phung Khoang offers low-cost clothing, home goods, and everyday items. It’s not a traditional tourist stop, but useful if you’re staying longer in Hanoi or setting up a temporary home and want to shop like a local.
Tips for shopping in Hanoi
Shopping in Hanoi can be both exciting and overwhelming — from busy night markets to boutique stores and mega malls. Here are a few tips to help you shop smarter, avoid common mistakes, and get the most out of your experience.
Bring cash
Most markets, street vendors, and small shops don’t accept cards, even in central areas. Always carry some Vietnamese dong — preferably in small denominations — to make payments easier and avoid awkward change situations.
How & When to bargain
Bargaining is expected at local markets and street stalls, but less common in malls or boutiques. A good rule of thumb is to start 30–40% below the asking price and negotiate with a smile. If it feels uncomfortable or the price is already fair, it’s okay not to haggle.
How to spot fakes
If the price is far lower than what you’d expect for a real brand — it’s probably a knock-off. Just because a product says “Made in Vietnam” doesn’t mean it’s cheaper or genuine. High-end goods in malls are safer; bargains in markets should be treated with skepticism.
Know what you can bring home
Before buying anything made of wood, dried herbs, or alcohol, check the customs rules of your home country. Australia and New Zealand, for example, are especially strict on natural products. Also be aware of liquid limits if you’re putting in your carry on when flying back.
Size & Fit tips
Vietnamese sizing is usually smaller than Western sizing, especially for shoes and clothes. Always try things on if possible, or ask the seller to measure. Some fabric and clothing shops offer tailoring or minor alterations on the spot.
Language barrier workarounds
If you’re shopping somewhere without much English, pointing and smiling goes a long way. You can also use Google Translate for quick phrases or use your phone’s calculator to confirm prices if there’s any confusion.
